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Unmoderated vs. Moderated Usability Testing: Which One Should You Choose for Effective UX Research?
Introduction In today’s fast-paced digital world, user experience (UX) testing is essential to ensure that your products align with user...
shrey khokhra
Nov 12, 20244 min read


Empathy Mapping: A Step-by-Step Guide to Understanding User Needs in UX Design
Empathy maps, essential tools in design thinking, give insight into what users think, feel, say, and do, driving user-centred product...
shrey khokhra
Nov 9, 20244 min read


Democratizing Research: Empowering Teams for Innovation and User Insights
TL;DR Research democratization is transforming how companies approach user research by empowering non-researchers to participate. Teams...
Shivangi Priya
Oct 29, 20244 min read
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